For home care agencies
The agencies families trust are the ones they can see.
Kinbase is the record families keep about their parent’s care. Agencies sponsor it for the families they serve, which turns the industry’s two hardest problems, trust and turnover, into reasons families choose you.
Your sponsorship buys every covered family the full product, premium included: the complete history, the Sunday digest, document scanning, and the daily glance. Families notice the upgrade, and they know it came from you. That is the gift they mention when another family asks who to call.
Families choose agencies that work in the open. A sponsored record shows your care as it happens, visit by visit, in the family's own book. No marketing claim can match care the family can actually see.
When a caregiver leaves, what they knew about the client stays in the family's handbook: routines, warnings, what soothes her. Your replacement reads it before the first shift and is useful on day one instead of week six.
Families who can see the care relax, and relaxed families don't leave over one misunderstanding. They message the circle instead of calling to cancel.
Sponsorship against the numbers you already run on.
A private-pay client is worth $11,000 to $15,000 over the life of the relationship. Word of mouth generates roughly a third of your revenue, and it runs on two things: care families can see, and families who stay satisfied. Sponsorship works on both of those levers. One client won or kept in a year covers it several times over, and it comes out of the marketing budget you already spend.
Word-of-mouth share: Activated Insights, 2025 Benchmarking Report
The family owns it. That’s why it works.
Kinbase is the family’s record. By default you see counts, not content: that care is happening, how active the circle is, how the handbook is coming along. You never see what was written unless a family decides to show you. That default is why families trust it, and why the trust extends to an agency confident enough to sponsor it.
- Engagement counts: families started, active this week, circle size, handbook progress
- Satisfaction score buckets, so you can tell where to check in
- The family’s first name, once the family allows it
- Anything more only if a family chooses to share it, on their terms
- Private family notes, documents, and photos
- Anything a family has not chosen to share
- Anything unlogged: every view is recorded
- Anything once a family unlinks; access ends the moment they do
Will your caregivers actually use it?
The honest worry with any new tool is that the people doing the hands-on care will never touch it. Kinbase is built so they barely have to.
A visit is a thirty-second voice note. The caregiver says what happened and confirms it with one tap.
A caregiver joins by scanning a QR code and entering an email code. There is no account to set up first.
Anyone who only needs to read the handbook opens a link in a browser, with nothing to install.
A caregiver reads the handbook and logs a visit in the language she is most comfortable in.
Basements and dead zones are fine. Kinbase holds an entry and files it once the phone finds signal again.
A phone without Face ID still locks behind a PIN, so the record stays private on any device.
And your own staff need no logins for any of it. Sponsorship runs on the family’s side of the record, so there is nothing for your office to administer.
Sponsorship is a single decision rather than a software rollout.
A flat monthly sponsorship covers Kinbase for the families you serve, with no per-seat math and no IT project.
Your families get Kinbase as a gift from you, a way of saying you work in the open. Their circle joins without installing anything.
Families watch the care. Your caregivers inherit the handbook. Your name is on the record they trust most.
Start with a 90-day pilot, and let the numbers decide.
Run Kinbase for 90 days at the founding rate of $99 a month. We define success together up front: at least 30% of the families you offer it to activate their record. You watch that number climb on the same sponsorship report we see, in real time.
Ninety days at the founding rate, with Premium included for every covered family.
Success is at least 30% of offered families activating their record, measured live on the report you and we both watch.
Metric met, the founding rate locks for a year. Not met, cancel with nothing owed, and every family keeps their record.
It starts with a conversation.
Tell us about your agency and your counties, and we’ll walk you through what sponsorship would look like for the families you serve.
Questions agencies ask.
Won't this document our failures?
The family is already keeping notes, in a group text you can't see. Kinbase turns that into shared visibility: the same care, written down where you can see it and answer it the same day. Confident agencies find it works for them. Care the family can watch is the strongest proof of quality you have, and a small issue caught early is a cancellation avoided.
What do families see about us?
They see the care as it happens: the visits your caregivers log, the handbook your team builds, and your agency's name on the record they trust most. They do not see anything you don't put in the record. There is no scorecard and no rating. Kinbase never ranks or grades agencies; it shows the family the work, in the family's own book.
Who owns the record if the family leaves us?
The family does, always. The record belongs to the family from day one, so when they change agencies it goes with them and your shared view ends. You keep nothing, and you lose nothing that was yours. What the next agency inherits is a family who already keeps a clear record, which is the kind of client every agency wants.
Why would we pay for something the family owns?
Because the family owning it is what makes it work for you. Your sponsorship buys every covered family the full product, premium included, and they know the upgrade came from you. A portable record the family trusts is why they relax, stay, and choose an agency that works in the open. Sponsorship is sold against your marketing budget, where one client kept an extra month covers months of it. You are paying for retention and for proof of your quality, and there is nothing for your team to install or run.
Can we use it for our own operations notes?
No, and that is on purpose. Kinbase holds the family's record only. It has no scheduling, billing, or internal case notes, so your caregivers log visits and read the handbook inside it while everything else about running your agency stays in your own tools. Keeping Kinbase on the family's side is exactly why families trust it, and why your sponsorship carries weight.
Is there a way to try it before committing?
Yes, the founding pilot. Run Kinbase for 90 days at the founding rate of $99 a month, with success defined together up front: at least 30% of the families you offer it to activate their record. You watch that number climb on the same sponsorship report we see. If the metric is met, the founding rate locks for a year. If it is not, you cancel with nothing owed, and every family keeps their record.
Sponsor the families you serve.
Tell us about your agency, and a real person will walk you through what sponsorship looks like for your families.